Combine yeast, sugar, salt, and flour together in a large bowl, or the bowl of a stand mixer, and stir
if you ONLY have active dry yeast mix the milk together with the yeast and a spoonful of the flour in a small bowl, let it get bubbly and then add it to the remaining flour, sugar, salt, and oil and proceed to step 4
Add the warm milk and oil to the flour mixture
mix with the dough hook on low speed, stopping to scrape down the sides if needed, if you don't have a stand mixer knead by hand (directions in the notes if you need help)
Add up to a teaspoon of water or a tablespoon of flour as needed to reach a soft, but kneadable dough - humidity or measuring cup discrepancies can affect the dough. It’s better to err on the side of too soft so don't add too much flour
machine knead the dough on low for 5 minutes-see notes below for hand kneading instrcutions
Remove the dough from the stand mixer bowl and shape it into a nice ball
oil a medium size bowl and put the dough ball in the greased bowl and turn it to coat the ball with oil
Cover with a plate, a lid, or a damp kitchen towel and let rise until double - about 1 hour
Melt butter right before you pat out the dough, and mix sugar and cinnamon together in a separate bowl
When dough has finished rising, press the dough down to release the air, and roll it out on a lightly floured surface into an oval about 9 inches wide (the length of your bread pan)
Brush with butter, and sprinkle with cinnamon sugar mixture
Roll tightly jelly-roll style from the short end
Place seam side down in a greased 9x5 inch loaf pan, cover again, and let rise until doubled again (about another 45-60 minutes
Preheat oven to 350º
Bake bread in the center of the oven until golden brown - about 25 minutes
cool on a wire rack if you're not just diving right in a cutting it, it will cut better when it's cool